The Power of Personal Branding in the Wellness Industry
I remember the days when I was just starting out as a coach, diving headfirst into the vast sea of the wellness industry. Navigating those waters, I realized the monumental importance of personal branding. And trust me, it wasn’t just about picking a catchy Instagram handle or snapping some chic photos (though, that did help!). It was about weaving my story, experiences, and passion into a tapestry that resonated with those I wanted to serve.
Why It’s a Must for Founders to Self-Promote
Self promotion is sticky and can cause a lot of discomfort in people, especially women. Communicating your worth and sharing about the contributions you’ve made to your craft/industry/clients doesn’t mean you’re bragging. It means you’re speaking up about the value you bring to the world. This is why it’s great to self promote.