The Analog Wellness Pushback (And Why Your Wellness Brand Should Pay Attention)
The wellness industry has spent the last decade going digital. Online courses. Digital memberships. Virtual coaching. Apps. And all of that has value. But somewhere along the way, the industry started to feel like more of the same noise it was supposed to help people escape.
Analog wellness is the correction. And the wellness brands and founders who understand this early are going to have a real positioning advantage.
You Need a Website Even in the Social Media Age
Even if you’re acing the social media game, having a website remains a pivotal element in establishing a strong online presence for your business. Now, I get it. Social media is a powerhouse for connecting with folks and selling your amazing products and services. I love it too! But let me share a secret sauce that has been a game-changer for my agency and the clients we represent – a website! Here’s why You Need a Website Even in the Social Media Age.
The Power of Personal Branding in the Wellness Industry
I remember the days when I was just starting out as a coach, diving headfirst into the vast sea of the wellness industry. Navigating those waters, I realized the monumental importance of personal branding. And trust me, it wasn’t just about picking a catchy Instagram handle or snapping some chic photos (though, that did help!). It was about weaving my story, experiences, and passion into a tapestry that resonated with those I wanted to serve.
The Identity Patterns That Show Up In Business
If there’s one thing entrepreneurship has taught me, it’s that our identity patterns don’t disappear when we start a business. If anything, they become easier to see. For me, the Identity patterns that show up in business looked like people-pleasing. Imposter syndrome.
The Missing Piece in Your Marketing Is Identity
The Missing Piece in Your Marketing Is Identity. If you’re a new founder or business owner, chances are you’ve skipped building your brand identity first. You get flooded with DMs promising fast growth. Ten-thousand-dollar months.Done-for-you systems. The issue isn’t that marketing agencies or growth teams are bad. The issue is that most of them are built to execute after a brand has already been clearly defined.