A curated selection of founder-led brands, national wellness companies, and integrative clinics I’ve supported through strategic leadership, positioning, and growth direction. *Selected work shown here. Additional brands and detailed case studies available upon request.
Featured Work
Making microbiome science feel human.
Developed content strategy and brand narratives that simplified complex health data into compelling campaigns across gut health, metabolic health, and longevity.
VIOME
Rashmi Mullur, MD, ABOIM
Personal brand and content strategy.
Building a digital presence that reflects her academic leadership, clinical expertise, and advocacy for culturally grounded integrative medicine.
Novus Anti-aging Center
Modern hormone and sexual wellness, redefined.
Built an organic digital ecosystem across Instagram, YouTube, TikTok, email, SEO, and e-commerce that bridged patient education with revenue growth.
Tonal Fitness
Performance technology, elevated.
Creator collaborator on large-scale campaign initiatives, contributing concept direction and producing launch-aligned content within performance-driven brand guidelines.
Nature’s Way
Legacy wellness, digitally activated.
Selected creator partner for national launch campaigns, bringing strategic input and performance-aware content development aligned with brand briefs and campaign objectives.
Safia Pulliam - The Mindful Stretch Method
Where brand identity becomes expansion. Led brand mentorship and strategic positioning that supported her evolution into corporate LA wellness partnerships, premium health club leadership, and large-scale event facilitation.
Maternal health, thoughtfully positioned.
Guided brand architecture, website development, and early social strategy to establish a clear, authority-driven presence within the maternal wellness space.
Healthy by Stephanie - Nutrition and Training for Pregnancy + Postpartum
Chloe Jaide
Vibrant wellness, strategically refined.
Worked together early-stage to clarify Chloe’s audience and define her voice across nutrition, training, and recipe-based content. Developed her initial content calendar and strategic direction, aligning her multi-passion brand into a cohesive, authority-building presence.
HEYDAY
Modern skincare, strategically activated.
Creator partner contributing campaign-aligned content within a hybrid product-and-studio wellness model, supporting brand visibility across retail and in-location service offerings.