The Analog Wellness Pushback (And Why Your Wellness Brand Should Pay Attention)

The wellness industry has spent the last decade going digital. Online courses. Digital memberships. Virtual coaching. Apps. And all of that has value. But somewhere along the way, the industry started to feel like more of the same noise it was supposed to help people escape.

Analog wellness is the correction. And the wellness brands and founders who understand this early are going to have a real positioning advantage.