Social Media Trends: What’s Working in 2024
Interactive content is the new king of social media. Why just post when you can engage? We’ve seen a staggering increase in user engagement with interactive elements. In fact, incorporating polls, quizzes, and interactive stories can boost engagement rates by up to 70%. One of our clients experienced a 45% increase in audience interaction just by adding these elements to their Instagram stories. This is your chance to turn followers into active participants in your story.
Metrics That Matter Most for Your Brand’s Growth
Let’s be honest. Trying to measure your brand’s performance can often feel like you’re lost in a maze with no clear exit. Every business owner’s been there. Imagine you’ve poured your heart and soul into creating a brand, but when it comes to gauging its impact, it feels like hitting a wall. Focusing on the metrics that matter for your brand’s growth will change everything for you.
How to Create Ethical Hacks for Wellness Brand Partnerships
In the world of wellness, where personal advice is often taken to heart, avoiding conflicts of interest is non-negotiable. With that, we keep our compass aligned to the wellbeing of our followers, first and foremost.
WHEN RESTAURANT BRANDING OUTSHINES THE FOOD
Can we take a moment to appreciate when the aesthetics, vibe, and overall feel of a restaurant are so on point that it’s almost—dare I say—more impressive than the actual food? There, I said it. Sometimes, the branding, that incredible marriage of decor, ambiance, and unique offerings, can make or break a dining experience. This is when restaurant branding outshines the food.
The Do’s and Dont’s of Influencer Marketing
In today’s digital age, influencer marketing has transformed into a compelling and authentic method of reaching out to potential customers. This is especially the case in the wellness and lifestyle industry. It’s often one of the strategies I recommend to brands for their social media strategies, even with limited budgets. Using influencer marketing effectively requires a well-thought-out strategy. That strategy should encompass a keen understanding of your audience and a fitting choice of influencers.